June 2017
Ripe Creation Media Branding and Business Cards
Logo and business cards for Ripe Creation Media, a collective of young artists from the Philadelphia area, with concentrations in videography, photography, and graphic design. The color palette was inspired by fresh fruits, such as lemons and oranges, which relates to the name of the company. The logo is in a thick sans-serif - mixed with the bold colors and fun print, I aimed for a look that mixed both traditional and modern elements.
Other initial designs - the client originally wanted to use brown craft paper to add texture to the card, but after seeing the design, was concerned about readability. They also decided against the lemon pattern, and opted for a pattern with a variety of fruits, which they felt added more simplicity and minimalism to the card.
